This one feels familiar for a reason. St. Louis has always been a
city that knows exactly who it is. Built on history, shaped by its
neighborhoods, and carried forward by the people who show up for it every day. This collection is our way of honoring that, tapping into the deep-rooted character and sense of home that defines STL.
What began in KC as a symbol of local pride is now growing beyond it—carrying that same feeling into new places and new communities.
In St. Louis, pride shows up in the little things: a slice from Imo’s, a scoop of gooey butter cake ice cream from Clementine’s, a plate of toasted ravioli you didn’t plan on sharing but somehow did anyway. It lives in traditions, go-to orders, and the kind of moments that turn into memories without trying.
That’s what this drop is about—everyday pride, loyalty, and what it means to call St. Louis home. Different city, same mindset.
