House of Hustle is our newest marketing campaign, marking the beginning of a bold new era for Charlie Hustle.

Built for the ones who show up, stand out, and hustle harder every day, this next chapter is bigger, bolder, and made to be worn loud.

Giovanna Caponetto, also known as “G”, opened Guided by G Agency in 2020 with ambition, confidence, and a strong ability to lead. As the agency continued to grow, so did her job to curate and manage various professional athlete and influencer marketing campaigns and partnerships throughout various different industries.

On the sports front, she loves all of her teams equally, but football and futbòl are at the center of her life. To keep herself and Guided running at full-speed, she travels, spends time with family and friends, and makes just enough time for wine and workouts - which she is never herself without.